OUR STORY

Welcome to LIVERPOOL!

Our story begins with a simple statement: We love what we do! And the reason we love what we do is simple: We have a great city, constantly evolving with a fantastic history, presence & future!

The city & North West regions (incl. English Lakes, North Wales & Manchester) are filled with fantastic cultural highlights, historical landmarks, shopping & a uniqueness you don’t find too often.

Our pick of some of the main things that makes this city unique and great? There are several – we think though that it is definitely the people, the city’s vibe & the variety of architecture and feel the city brings!

And then there is the wider region – how could we not be in love with the landscapes of North Wales, the beauty and tranquility of Cumbria and the Lake District or the breathtaking North West Pennines! All of these make us simply want to show off our passion to our most important people: you. Our story really, very simply, evolves around you and making sure you have the best of times here.

Want to find out more about our story, ethos and philosophy? Simply scroll down, watch our little video and read on… To keep up-to-date, why not follow us on our social channels.

A GLANCE AT OUR STORY

Our Story

WHY BOOK WITH US?

We offer well thought tour programs, authentic & fun experiences, private & small group travel arrangements as well as true bespoke options. We put a huge amount of care into our work and pass this on to you, our guests.

Our awards, the feedback we receive & the smile on our guests’ faces are all a sign for us that we are doing something right. We love to be creative and challenged to create the unimaginable experience for you and our private tours all offer something distinct and unique – this can be a hidden gem en-route, an anecdote unknown to many or simply the enthusiasm and knowledge our friendly guides bring to the table…

Talk with us or book your tour experience today – we can’t wait to show you our fabulous city & region!

OUR LATEST AWARDS & ACHIEVEMENTS

PROTECtING OUR PLANET TOGETHER

Climate Positive

We care deeply about our planet & the places we travel to, working hard to ensure your visit has a positive effect.

Since the beginning, we’ve striven to work with local people and businesses within our destinations. Not only do we feel this gives you the best experience, it also brings benefits to local communities.

Responsible travel is part of our DNA.

Climate change is arguably the world’s biggest issue and we want to ensure that we are doing our part – our workforce offsets their carbon footprint and we plant trees on a regular basis. Therefore, you, our customers, can be part of our sustainable story.

PROTECtING OUR PLANET TOGETHER

We care deeply about our planet & the places we travel to, working hard to ensure your visit has a positive effect.

Since the beginning, we’ve striven to work with local people and businesses within our destinations. Not only do we feel this gives you the best experience, it also brings benefits to local communities.

Responsible travel is part of our DNA.

Climate change is arguably the world’s biggest issue and we want to ensure that we are doing our part – our workforce offsets their carbon footprint and we plant trees on a regular basis. Therefore, you, our customers, can be part of our sustainable story.

Climate Positive

OUR COMPANY HISTORY

2008-2010
HUMBLE BEGINNINGS
Our co-founder, Alex, moved from Germany in 2004 with the intent to bring more visitors to North East England. After a successful time at university and also qualifying as a Blue Badge tourist guide, he set about starting his own business. Northern Secrets, an inbound tour operator, was born.
2008-2010
2013-2017
LIVERPOOL DESTINATION SERVICES
Paul, our second co-founder, established a business in Liverpool (LDSL) to help increase inbound travel and work with cruise lines coming into the city. LDSL goes from strength to strength becoming the strategic partner of several cruise companies in Liverpool, Holyhead and Newcastle. This is how Alex met Paul (really thanks to Disney & one of their ships)...
2013-2017
2012-2017
NORTHERN SECRETS CONTINUES TO GROW
During the mid 2010s Northern Secrets has built a base of trade partners throughout Europe and is slowly moving into the cruise market in Newcastle, helping LDSL during some of the larger cruise calls to the city. It does not take long until both Paul and Alex realise the synergies between East and West and their work...
2012-2017
2017
EXPERIENCE NORTH LTD
After short deliberation, both friends, Alex and Paul, decided it made perfect sense to create a company together (our story begins) to look after cruise lines visiting the Northern England ports - LDSL re-brands as Experience North with Alex & Paul as the new directors. Northern Secrets continues as an inbound tours & travel company only, passing Destination Management to the new company.
2017
2018
STRATEGIES LEAD TO BRANDS
Experience North quickly establishes itself as the leading partner for cruise in Northern England and also as a strategic partner for inbound B2B (business-to-business) travel arrangements. This also generated & accelerated the plan to create B2C (business-to-consumer) brands for private tours in North West & North East England.
2018
2018-2020 & BEYOND
LIVERPOOL TOUR COMPANY
Liverpool Tour Company was born out of a thought. Both Paul and Alex were (and are) convinced that the world is changing and shifting with consumers moving towards smaller groups, more authentic tour activities & experiential travel... Our story is based around creating the very best our city and region can offer. This is what Liverpool Tour Company should come to represent & stand for.
2018-2020 & BEYOND
2018-2020 & BEYOND
NEWCASTLE TOUR COMPANY
Newcastle Tour Company stands for that same ethos. Create memorable & authentic experiences for our customers visiting North East England. It is very much a move towards quality & that private, exclusive feel for our guests. Both consumer brands offer only private day tours and experiences as well as small group multi-day travel arrangements.
2018-2020 & BEYOND
2020 & BEYOND
COVID-19 & CHANGE
COVID-19 and the pandemic of 2020 has changed the world - it gave Experience North, Newcastle/Liverpool Tour Company time to reflect & update business practices and create a better customer journey from browsing, booking & planning to the final tour experience. Health & safety protocols are constantly updated to keep you safe and healthy during all experiences offered.
2020 & BEYOND
2020 & BEYOND
ECOLOGI & THE STRIVE TO BECOME GREEN
Liverpool Tour Company (Experience North & Newcastle Tour Company) is proud to support Ecologi & The Eden Projects in their tree planting projects. We signed up to Ecologi in July 2020 funding Gold Standard climate projects to offset our entire carbon footprint. Every employed team member of Experience North Ltd (Newcastle/Liverpool Tour Company) offsets their entire carbon footprint, including emissions from homes, personal travel, holidays, food, hobbies & more. And even better, since 2021, we are proud to be officially a "Paperless" company!
2020 & BEYOND

The Liverpool Tour Company team is made up of the most amazing people. Take a peak!

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Liverpool Tour Company

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